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Tourism as an Economic Development Strategy

Wednesday, October 30, 2002 at the Colusa County Fairgrounds in Colusa, California

On October 30, 2002 the Great Valley Center hosted a forum focused on exploring regional economic tourism strategies for the Sacramento Valley. Over 120 people heard speakers from around the country share their insights on how rural areas can highlight their unique assets.

Scenes from the Forum

Agenda  
8:45 AM Registration, Continental Breakfast

9:30 AM Welcome and Introductions
  Carol Whiteside, Great Valley Center

9:45 AM Opening Remarks
  Thomas Dorr, USDA Rural Development

10:00 AM Rewarding Your Marketing Efforts Through Cooperative Branding?
 

Professor Liping A. Cai, Purdue University

 
Reward Your Efforts Through Cooperative Branding
Old West Country
 
10:45 AM Break
 
11:00 AM What makes a region attractive?
  Kelly E. Bell, California State Automobile Association 
 
Lodging Requirements & Diamond Rating Guidelines
   
  Louise A. Shumbris, Tauck World Discovery
 
12:00 Noon Buffet Lunch
 
12:30 PM Shaping the West: Shasta Dam and Other Bureau of Reclamation Projects
  Michael Petrinovich, US Bureau of Reclamation
Public Recreation at Bureau of Reclamation Water Projects
 
1:15 PM Cultivating the Overnight Experience
  Desmond Jolly, University of California, Small Farm Center
   
  David Kendall, Villas International
   
  Michael Richardson, California Association of Bed & Breakfasts Inns and AmberHouse Bed & Breakfast Inn
 
2:00 PM Agri-Tourism on Your Ranch or Farm
  Bill Burrows and Family
 
Agri-Tourism

2:45 PM Closing Comments
  Ron Stromstad, Great Valley Center Board Member,
Ducks Unlimited

3:00 PM Adjourn

 

 




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