Route 99 Corridor Improvement Guide

Resolutions in Support
Madera County
City of Bakersfield
City of Modesto
City of Tulare
City of Fowler
City of Chowchilla
City of Galt
City of Ceres

At the end of each section of the Route 99 Corridor Improvement Guide, a progress roadmap for communities is provided to chart their initial baseline situation and track progress over time. Below are the goals proposed by the Task Force for each section.

Cleaning Up Our Corridor

The Task Force has proposed the following regional goal: every mile of the Route 99 Corridor will be cleaned up on a regular basis within three years. Each jurisdiction can set a goal to have all their segments of Route 99 either “adopted” by a local group, or the subject of regular community clean-up days, or some other innovative strategy.

Working with local communities, the Highway 99 Task Force will develop and collect measures of progress and impact from clean-up efforts. Ultimately, the measures will include:

• Very low levels, and rapid removal of, trash, graffiti, and other refuse along the right-of-way (and adjacent roadways).

Initially, measures of progress will include:

• New applications for adopt-a-highway and/or clean-up days scheduled.

• Miles of freeway adopted or subject to clean-up on a regular basis (and adjacent roadways).

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Introducing Unique Communities Along Our Corridor

The Task Force has proposed the following regional goal: all communities along Route 99, from San Joaquin to Kern Counties, will have plans for locations of a distincitive identifier within three years. Each jurisdiction can set a goal to having researched options for a distinctive county gateway or community identifier (on or off the right-of-way), depending on what fits local circumstances and preferences best.

Working with local communities, the Highway 99 Task Force will develop and collect measures of progress and impact from gateway and identifier development efforts. Ultimately, the measures will include:

• Full implementation of new county gateways and community identifiers, with ongoing maintenance and related commitments in place.

Initially, measures of progress will include:

• Initiation of process to establish a county gateway or community identifier, and milestones achieved during the planning and implementation process (approval, design, implementation).

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Promoting Our Corridor

The Task Force has proposed the following regional goal: to achieve higher visitor volume and economic impacts from Route 99 in every county from San Joaquin to Kern within three years. Each jurisdiction can set a goal to generate more visitor volume and revenues depending on local sites and events.

Working with local communities, the Highway 99 Task Force will develop and collect measures of progress and impact from regional promotional efforts. Ultimately, the measures will include:

• Growth in tourists and tourism revenue.
• Other economic impacts attributable to Route 99 improvements and promotional efforts.

Initially, measures of progress will include:

• Usage of Route 99 regional resources (distribution, evidence of use by travelers to get discounts at establishments along and off the corridor).

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Transforming Our Corridor

The Task Force has proposed the following regional goal: every jurisdiction along the Route 99 corridor, based on its unique situation, will raise one or more visual standard (development standard, improved screening practice, new vegetation program, etc.) within three years.

Working with local communities, the Highway 99 Task Force will develop and collect measures of progress and impact from development standards efforts. Ultimately, the measures will include:

• Tangible improvements in signage, cell towers, and other development standards areas.

• A variety of vegetation and screening to enhance the corridor.

Initially, measures of progress will include:

• The adoption of visual standards for Route 99.

• The treatment of the Route 99 corridor as a unique zone that should be treated differently from other parts of a jurisdiction.

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